Why app design matters?
Retention Rate Increase
An attractive app design and an easy-to-navigate interface are essential to encouraging users to return to your app. If your app doesn't work well, users may never use it again after installing it.
Maintain a Consistent Brand Image
Credibility implies consistency, which people value. Consistency across platforms and channels is essential when designing your app, and it must do. Otherwise, users will be confused, and you may leave a negative impression on them.
Differentiate yourself from the competition
With an increasing number of apps, competition is becoming more intense. The design of your app can make a huge difference in how it stands out from the crowd.
Conversion Rate Improvement
It can be challenging to convert users if your website isn't usable and doesn't look good, creating unnecessary obstacles to conversion. Users considering your offer may steer clear of your offer if its usability is suboptimal or if its design is unattractive.